the challenge
For beginner gardeners, the world of plants can feel intimidating and overly technical. But Swansons Nursery believes everyone deserves to feel confident growing something beautiful—whether it’s their first tomato or their fiftieth fern. So we set out to position Swansons as the friendly, approachable experts who make gardening feel accessible, joyful, and totally doable.
the solution
Enter Garden Songs—a campaign that transforms gardening topics into playful, catchy tunes. Filmed in a single take at the nursery, each spot begins with a charming performance by musician Chloe Hendrickson. As the camera pulls back, the full beauty of Swansons is revealed, with each scene crafted to reflect the song’s theme—whether it’s herbs, soil, or bursts of color. The result: a warm, inviting call to dig in (literally), and a creative way to grow both confidence and community.
